#38 What You Measure Grows
Today on the podcast Dorie is sharing her expertise on Key Performance Indicators (KPIs). What is a KPI and why do you need to track them in your business? Why do you need to do a marketing audit and know the importance of your “thing that sells the thing”? Measuring these things helps photographers spin their wheels by doing things that don’t help their businesses grow. Leaning into what is working and letting go of the things that aren’t can move the dial of success in the right direction. Remember: if you aren’t doing well, you aren’t growing!
To learn more about Dorie’s Marketing Breakthrough Program send her a message at [email protected] or click here.
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