How Do You Know It Will Work? (The SWOT)

 "We like guarantees in life, and especially when we're dealing with our income and our livelihood, it's really hard to take that leap when you're possibly letting something go, letting some income go and wanting to replace it with something else."

Are you a struggling professional photographer hesitant to try something outside the box because there's no guarantee of success? Do you find emerging trends intimidating? Today Dorie explores a well-known business strategy – the SWOT analysis - using the real-life example of Emma, a struggling photographer in Austin. This traditionally mundane topic could help her (and possibly you) to leverage strengths, confront weaknesses, seize opportunities, and mitigate threats in your business. "If you adopt this kind of strategy, I think that will take out a lot of hesitation when it comes to moving forward in the business." 

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Dorie Howell

The Focal Points Podcast

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